Fashion

TU Fashion

• Redesigned and expanded tulanefashion.com using JavaScript and HTML, adding new pages, features, and articles — resulting in a 500% YoY increase in reach.
• Developed and optimized site functionality through SEO, A/B testing, and a new search feature, improving user experience and driving measurable engagement.
• Launched the "Wave-Maker" campaign, achieving a 1,000% increase in site traffic within the first month.
• Co-launched @tufashpublications, an Instagram generating up to 34K monthly views since January 2025.
• Optimized LinkedIn content strategy, driving increased website traffic and brand visibility.

• Wrote articles on fashion, culture, and trends, contributing to the publication's editorial identity.
• Directed and implemented digital marketing campaigns to strengthen brand presence across web and social platforms.
• Partnered with CamAirCases to co-develop and launch an exclusive New Orleans phone case, driving club member engagement and measurable lift in site traffic.
• Modeled and supported production of the annual campus fashion show.

DressUp Media

• Built foundational front-end architecture for an early-stage fashion tech app.
• Translated user interview data into actionable UX/UI improvements that shaped core product features.

JumpCrew

• HubSpot Certified — developed a social media marketing strategy for adpost.ai.
• Supported brand and product marketing initiatives across multiple publisher and business partnerships.

New Orleans Fashion Week

• Assisted backstage and authored a column about the experience for TU Fashion.

Ports & Company

• Created and managed digital marketing content to strengthen brand presence and increase audience engagement.
• Supported wholesale operations and demand planning.

Parsons Paris – The New School

• Explored brand heritage, sustainability, and social media strategies in the luxury fashion industry.